Our story
Built on thousands of conversations with agents
I started in real estate marketing in 2022, managing a customer support queue. My job was to help agents across North America with their websites and their marketing. Over the next few years I worked with thousands of them, fixing what was broken and helping them build brands that last.
Those calls taught me one thing above everything else.
Agents live and die by their brand.
The ones who succeeded had invested in an authentic one online, and you could tell within seconds of landing on their site.
Later I expanded into production, building and managing complex IDX websites for agents in provinces and states across Canada and the US. That’s where I learned what it takes to deliver work an agent is proud to put their name on.
Then I started Apella, working with a few select markets on my own. Today we’re a small team of specialists who handle development and marketing, including AEO/GEO, so agents who recognize the value of their brand can confidently lay a future-proof foundation.
All those years on the inside also showed me exactly where most marketing companies get agents wrong.
Mesrop Simonyan · Founder
Where most marketing companies get it wrong
Most real estate marketing companies start with a menu. A website package and a social media package, priced and ready before anyone learns your name. You pick one, they plug you in, and you pay for things you may never need.
We work the other way around. We approach your brand the way you would, as your business, with our expertise behind it. First we find out what’s actually holding you back. Then we fix it, in the order that matters most to you.
The usual way
- Starts with a package
- The same template the rookie gets
- You pay for the whole menu
- Locked into a year-long contract
The Apella way
- Starts with your free assessment
- Built around you
- You pay for the gaps we found
- Month to month
Our guarantee: zero risk to try
If you’re not happy, the first month is on us
- First month backCancel within your first month and get your money back right away. No questions asked.
- No year-long contractsStay month to month and cancel any time you like.
What we stand for
Authentic over template
Your brand should look and sound like you. We build around the agent and never start from a template.
Full attention
We take on no more than eight new agents a month, so every client gets our best work.
Straight answers
If something won’t move your business, we’ll tell you. You only pay to close the gaps we found.
Built for what’s next
We build for how people find agents now, including AI search, so your brand stays ahead.
Find out what’s holding your brand back
The assessment is free. You’ll see every gap in your online presence, ranked, and what it takes to close each one.
Get your free assessmentFree, with no obligation to buy.